The Cowboy Code
Larry Ricksen Larry Ricksen

The Cowboy Code

Ten years ago I attended a client’s family retreat at Covered Wagon Ranch, a dude ranch in Montana. While there I discovered in the rustic dining lodge a book titled “Cowboy Ethics: What Wall Street Can Learn from the Code of the West”. The book was written by James Owens, a 35 year Wall Street veteran, who believes that modern America has exchanged its moral principles for blind materialism, and that by returning to shared American values, we can find personal and national success again . . .

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